Henri de la Barre
Henri de la Barre is the Strategy Planning Director at MARK/BBDO. Henri has 20 years of experience in advertising, marketing communications and branding. He is a board member at MARK/BBDO and part of the faculty of the BBDO University where he has been teaching for 5 years.
Henri is a voracious reader and is interested in anything that can bring some light to the way this world works – or doesn’t. Despite his quiet appearance, on weekends he plays rock’n’roll drums with his band in the dodgy bars of Prague.
Mila Knepr
Mila Knepr is the Client Service Director at MARK BBDO. He is a board member at MARK BBDO. Mila has almost 20 years experience in advertising in the Czech Republic. Mila has worked for dozens of brands such as Eurotel, Pilsner Urquell, ČMSS, Fiat, RB, GE Money, MARS, Toyota, Mercedes...
Mila is passionate about advertising and permanently curious. He also shares "the field experience" with university students in Prague and Brno.
How To Incite a Movement
It is a fundamental human desire to want to join. To belong. To pursue some great goal with others.
It is this insight that is found at the heart of all movements : social, political, religious and cultural.
It is seen in sports, popular music, fashion and of course, great brands.
This course gives an introduction to the latest study from BBDO North America on the dynamics of movements and its implications for building strong brands both inside and outside the company.
The course is aimed at mid-level to senior executives responsible for their brand's communication strategy. This will be a unique opportunity to reflect upon what makes your brand unique, share ideas and have fun.