A new BBDO research study set out to understand the global audience’s relationship to different screens through which people consume content – the PC, TV, Mobile and Tablet. As the digital revolution accelerates, it becomes increasingly critical that both advertising agencies and marketers alike better understand how consumers perceive different messages and relate behaviorally to different screens in today’s multiscreen environment.

In this Adgames we will review some interesting conclusions from this study and explore the ways different screens can be used for maximum creative impact.